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Hoboken, nj: john wiley & sons, inc.

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Read Chapters 22, 23, and 24 of Part III of the Handbook of Practical Evaluation.
Create a one page paper/ report using the following for your title: Evaluating “Digital Marketing Program”–Data Analysis.
In the paper, briefly describe: Your main data analysis methods and rationale.
Any change/update to your overall evaluation plan.
Examples of methods used for Digital Marketing Course so far:
Multiple Choice, Ranking, Matrix Lekirt, Order Ranking, and Short Answers. Please include this rationale and others per the instructions in the paper.
References:
Newcomer, K.E. , Hatry, H.P., & Wholey, J.S. (2015). Handbook of Practical Program Evaluation. Fourth Edition. Hoboken, NJ: John Wiley & Sons, Inc.

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